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3 min read Website Prep

Preparing Website Content: A Guide to Gathering Text and Visual Element

Quality content is the backbone of any effective website. By understanding what content you'll need and preparing it early, you can ensure your website launches on time with messaging that truly resonates with your audience.
Preparing Website Content: A Guide to Gathering Text and Visual Element

Why Website Content Matters

Your website may look stunning, but without compelling content, it won't achieve your business goals. Strong content:

  • Communicates your value proposition clearly
  • Helps visitors understand how you solve their problems
  • Builds trust and credibility with your audience
  • Drives conversions and leads
  • Improves your search engine visibility

Essential Text Content to Prepare

Homepage Messaging

Your homepage makes a critical first impression. Prepare:

  • Main Headline: A clear, compelling statement about what you do (5-10 words)
  • Subheading: Elaboration on your main headline (10-15 words)
  • Key Benefits: 3-5 core benefits your customers receive (1-2 sentences each)
  • Call to Action: What you want visitors to do next ("Schedule a Consultation," "Shop Now," etc.)
  • Supporting Copy: Brief descriptions of your services or products

Example Main Headline: "Custom Websites That Generate Real Business Results"

About/Company Information

Your About section builds trust and connection. Prepare:

  • Company origin story (when and why you started)
  • Mission and values
  • What makes your approach unique
  • Relevant company achievements or milestones
  • Why customers choose you over competitors

Keep this authentic and focused on how your story benefits customers.

Services or Product Descriptions

For each service or product, prepare:

  • Clear, benefit-focused name
  • Detailed description (200-300 words)
  • Key features and benefits
  • Pricing information (if applicable)
  • Process or what customers can expect
  • FAQs specific to each service/product

Pro Tip: Focus on benefits, not just features. Instead of "24/7 customer support" (feature), emphasize "Never worry about technical issues with round-the-clock expert assistance" (benefit).

Team Bios (If Applicable)

For key team members, prepare:

  • Professional headshot
  • Name and position
  • Brief professional background (2-3 sentences)
  • Relevant credentials or certifications
  • Personal touch that humanizes them
  • Contact information (if appropriate)

Contact Information

Gather all relevant contact details:

  • Business address(es)
  • Phone number(s)
  • Email address(es)
  • Hours of operation
  • Social media profiles
  • Preferred contact method

Essential Visual Content to Prepare

Professional Photography

Quality images dramatically improve website engagement. Gather:

  • Business location photos (exterior and interior)
  • Team photos (group and individual)
  • Product images (multiple angles, in-use scenarios)
  • Action shots showing your services being performed
  • Customer interaction photos

Image Requirements:

  • High resolution (at least 1500px wide)
  • Well-lit, professionally shot if possible
  • Consistent style throughout
  • Natural, not overly posed

Videos

Video content significantly increases engagement. Consider preparing:

  • Company overview/introduction
  • Product demonstrations
  • Customer testimonials
  • Process explanations
  • Virtual tours

Keep videos under 2 minutes for maximum impact, and ensure they include captions or transcripts for accessibility.

Icons and Illustrations

Custom graphics can enhance understanding and visual appeal:

  • Process diagrams
  • Infographics for statistics or comparisons
  • Custom icons for service categories
  • Diagrams explaining complex concepts
  • Illustrations that reinforce your brand style

Content Creation Options

You have several options for developing your website content:

  1. DIY Approach: Write and gather all content yourself
    • Pros: Cost-effective, maintains your authentic voice
    • Cons: Time-consuming, may lack professional polish
  2. Professional Content Creation: Have our team create content
    • Pros: Professional quality, strategic approach, saves time
    • Cons: Additional cost ($XX-XXX depending on scope)
  3. Hybrid Approach: Provide rough drafts we refine
    • Pros: Balance of authenticity and professionalism
    • Cons: Still requires significant input from you

Content Preparation Timeline

For a smooth website project, aim to have content ready according to this timeline:

  • Initial Planning Phase: Homepage messaging, basic company information
  • Design Phase: Key imagery that influences design decisions
  • Development Phase: Complete service/product descriptions, team bios
  • Pre-Launch: Any final content adjustments or updates

Content Organization Tips

When submitting content to our team:

  1. Create a dedicated folder structure for different content types
  2. Name files clearly (e.g., "homepage-hero-image.jpg" not "IMG12345.jpg")
  3. Provide text in editable format (Word, Google Docs)
  4. Note any placeholder content that needs updating later
  5. Include image source credits where needed

Next Steps: Content Preparation Checklist

Before our next meeting, please:

  • Draft your homepage headline and key messages
  • Outline your services/products with key benefits
  • Gather existing photos or schedule a photoshoot
  • Decide if you need professional content writing assistance
  • Compile contact information and social media links

Need help determining what content you need or want professional content creation assistance? Contact us and we'll guide you through the process.

More Time Design & Automation specializes in creating beautiful, functional websites with content that converts visitors into customers.

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